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Local Search Engine Optimization

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In the fast-paced lifestyle of today, people need solutions to their problems as quickly as possible. Most people are juggling jobs, family, social obligations and more and don’t have 30 to 60 minutes to find the multiple solutions they need in a typical day. The fastest way to get information is on the Internet, and the vast majority of Internet users find their shopping and services information online.

If you are a small business owner and not getting the traffic you want to increase profits, you need to review your marketing strategy. Ads in the Yellow Pages are a wasted effort. Very few people look for telephone numbers or services in the phonebook. It is the same for newspapers. Advertising in a prominent place in a newspaper is very expensive and virtually useless. The paper is wrapping the local fish the next day and no one remembers your ad. Newspapers are decreasing print editions and there is a good reason for this. People get their news online whenever they want, and it is up to the minute.

Advertising on radio programs is also lost in the ether. Radios provide background music or talk for most people, and even if there is an advertisement they are interested in, to benefit the business it would have to come at exactly the right time. This is only possible on the internet, where real-time issues and answers give help now. Your business should be the number one business in your area that shows up in a search at exactly the right time.

To find a local service, 70 percent of consumers use the Internet. Your business needs to be using the full power of the Internet, or it will never be seen by the people who need it and would like to use it.

Of the Internet users, 97 percent get shopping information online. Half of them get information online and make their purchases offline. Your business could benefit by giving the information they need and attracting the local customers.

If your business shows up first in an online search you can most likely count on 61 percent of those inquiries to potentially see your offer. This will never happen with any other kind of advertising. If you are not at least on the first page of a search engine, you might as well not be there at all.

Optimum7 LocalBoost can put your business in the right place at the right time online, so the people already looking for you see your business first. It will also syndicate your business to 12 local directories for maximum exposure on the Internet. Those listings will have customized OptTags which means they are highlighted and bold. This alone will get you double your normal phone call rate. You will also get automatically found on the first page of a search engine. In addition, the Optimum7 LocalBoost team will create and submit one article per month about your business that will be syndicated to hundreds of online article directories.

It’s always better to get experts to do what they are good at, so you can focus on what you are good at which is running your business. After you give your business information and a description of the coupon you want your customers to see, you are finished. No constant updating or online marketing experience is needed.

High quality customers spend their money with you after seeing your ad, and they tell others about you. With virtually no effort on your part, this marketing system might generate a higher close rate which means more profits for your business.

Sign up for Optimum7 LocalBoost today at only $250 per month, or contact us for a customized Local SEO Strategy.

 


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